Coca Cola Company Case Study

Date 22/10/2012 The Coca-Cola club is a multinational business organisation founded in the late 1890s in Georgia, USA. Its chief(prenominal) focus is selling soft drinks and is especially far-famed for its first soft drink, after which is named, Coca-Cola. The first convergence was patented in 1887 and registered as a trademark in 1893. By 1895 it was sold in the whole USA and since thence has been expanding around the world (The Coca-Cola Company, crossroad Descriptions). doneout its history it has been subject to a lot of criticism for its various practices and has enjoyed unconvincing success.The organisations main strength its the fact that it is the most recognised product worldwide. Part of that recognition can be attributed to the fact that The Coca-Cola Company localizes its products and advertisement campaigns, which has been highly successful. Coca-Cola has been credited with forming the modern image of Father Christmas as a jolly, old bearded man, dressed in red. ( Coca-Cola at home) The main design of all the campaigns has been that large number choose the soft drink as their favoured beverage, a mission that has been greatly accomplished in umpteen argonas.Another advantage of the fellowship is that it also has different headquarters in each country, giving it the baron to dictate all campaigns and give ideas on products. (The Times, Creating an useful organisational structure, Page 2A global and local strategy). Also the company is always essay to expand its range of products, focusing on beverages, but not exactly soft drinks as it sells juice, water, energy drinks and squashes as well. (The Times, Creating an effective organisational structure, Page 4The corporate plane section -Head Office).Coca-Cola is normally associated with the United States of America, mainly because of its patriotic advertisements that were then exported to other countries. It has a dominant role in modern democratic culture, with mass media references and even films containing the companys name in the title. Coca-Cola has much(prenominal) an effect on culture, that it is sometimes considered a sign that someone is richer or higher class if they drink more Coca-Cola than others.The company has proven really popular, despite the facts that most of the companys products are unhealthy. Coca-Colas main ingredient is sugar. As a lot of the marketing is aimed at new people, the fact that products are unhealthy has sparked a bit of controversy, seeing as there is a lot of aggressive marketing towards young people. This is parking arealy in the form of sponsorships to high school in the form of sports facilities or funds. In return the company is allowed to sell its products in the schools, thus attracting people from an early age.Also there are accusations of children working for the company in try shops and not giving adequate healthcare, whilst not complying to workers right and destroying trade unions through rough ways (The Global ization of Coca-Cola) One of Coca-colas main external features that restrict it favoured is that it maintains a very good relationship with its bottlers. In contradiction to common knowledge, it is not the company that actually bottles and distributes its products. Instead they only make the staple fiber syrup and ingredients in concentrate and then sell them to bottlers and from there they finale up with distributors..This is a example of how the business adhere to its culture as it tries to promote teamwork, by allying itself with other companies. (The Times, Creating an effective organisational structure, Page 5 construction and culture). This is helpful in many ways as it creates good connections with many businesses, making the Coca-Cola products much more sought after and popular with vendors, shops, supermarkets. at that place are some external problems though. After endorsing Israel, the company lost its popularity in the Middle East and was heavily boycotted. This gave competitors a chance to swoop in and they are now dominating those markets.Also, another problem with the company is that its products, so far big role they play in popular culture, arent considered essential. So if a countrys economy is weak, it is inevitable that the beverages market is going to impress quite steeply. Another factor is that there are many cut-rate substitutes for their products, which, while not international, can prove to be strong tilt in local markets, as many of them promote the fact that they are local, while Coca-Cola retains its American image and the majority of them are cheaper. REFERENCES * Coca-Cola at home, http//xroads. virginia. du/ segmentation/coke/coke1. html, retrieved on 21/10/2012 at 1900 * The Coca-Cola Company, Product Descriptions, http//www. virtualvender. coca-cola. com/ft/index. jsp, retrieved on 21/10/2012 at 1810 * The Globalization of Coca-Cola, https//segue. atlas. uiuc. edu/index. php? action=sitesite=estensl2section=4052page=132 92, retrieved on 21/10/2012 at 1905 * The Times, Creating an effective organisational structure, Page 2A global and local strategy, http//businesscasestudies. co. uk/coca-cola-great-britain/creating-an-effective-organisational-structure/a-global-and-local-strategy. tml, retrieved on 21/10/2012 at 1910 * The Times, Creating an effective organisational structure, Page 4The corporate segment -Head Office, http//businesscasestudies. co. uk/coca-cola-great-britain/creating-an-effective-organisational-structure/the-corporate-segment-head-office. html, retrieved on 21/10/2012 at 1913 * The Times, Creating an effective organisational structure, Page 5Structure and culture, http//businesscasestudies. co. uk/coca-cola-great-britain/creating-an-effective-organisational-structure/structure-and-culture. html, retrieved on 21/10/2012 at 1915